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Lesson 3 of 9

Social Media & Digital Presence

Read the overview in
English overview

Use free social platforms to communicate across distance, share work consistently, build trust, and discover opportunities while keeping a professional identity.

16:52 lectureBeginner10 video chapters30 flashcards + 30 questions
Official Binary Tree uploadSenegal Digital Literacy and Digital Entrepreneurship Week 3Published 2026-08-07 · embedded with chapters, checkpoints, deep notes, and a project

Four clear stages

Learn → Project → Check → Finish

Watch and work through the lecture
  1. 1LearnWatch and work through the lectureUse the chapter notebook and answer each video checkpoint.Do this now
  2. 2ProjectCreate a professional social launch packPlan it, create it, then prove it meets the definition of done.Next
  3. 3CheckAnswer all 30 questionsCorrect weak spots using the explanation after each answer.Next
  4. 4FinishMark the lesson completeThen move to AI Usage & Key Concepts.Next
Course outlineSenegal Digital Entrepreneurship

Interactive lecture

Watch, pause, think, apply.

Create a credible professional story across Instagram and LinkedIn, publish useful evidence, and build relationships through specific participation.

0:003 thinking points marked16:52

Numbered markers show where the video will pause. Seeking past one opens the first unanswered check.

Connecting to the lecture…Open on YouTube ↗

Chapter-by-chapter lecture notebook

Everything in the video, organized for learning

The lecture covers both platform mechanics and the deeper job of shaping a truthful professional story over time.

Source reviewed16:52 lectureReviewed against the public lecture and its English captions; automatic-caption wording was checked against the lesson context.
10

video chapters mapped into notes, examples, and a concrete action.

This is a detailed learning companion reconstructed from the reviewed lecture—not a verbatim transcript.
01
0:00 in the lectureSocial platforms and reach
What the video is teaching

A strong profile shows who you are, what you work on, and what a visitor can do next. Use a recognizable image, concise bio or headline, relevant link, and recent evidence.

Consistency builds trust only when the work is useful and truthful. A regular schedule is less important than a sustainable rhythm you can maintain.

What to noticeBio formula

Role or direction + people/problem served + evidence or focus + next action.

Do this before continuing

Rewrite one bio so a stranger can identify your focus and next step in ten seconds.

Replay this chapter on YouTube ↗
02
0:49 in the lectureProfile, proof, and professional story
What the video is teaching

A strong profile shows who you are, what you work on, and what a visitor can do next. Use a recognizable image, concise bio or headline, relevant link, and recent evidence.

Consistency builds trust only when the work is useful and truthful. A regular schedule is less important than a sustainable rhythm you can maintain.

What to noticeBio formula

Role or direction + people/problem served + evidence or focus + next action.

Do this before continuing

Rewrite one bio so a stranger can identify your focus and next step in ten seconds.

Replay this chapter on YouTube ↗
03
2:18 in the lectureVisibility and opportunity
What the video is teaching

A strong profile shows who you are, what you work on, and what a visitor can do next. Use a recognizable image, concise bio or headline, relevant link, and recent evidence.

Consistency builds trust only when the work is useful and truthful. A regular schedule is less important than a sustainable rhythm you can maintain.

What to noticeBio formula

Role or direction + people/problem served + evidence or focus + next action.

Do this before continuing

Rewrite one bio so a stranger can identify your focus and next step in ten seconds.

Replay this chapter on YouTube ↗
04
5:10 in the lectureSet up Instagram
What the video is teaching

A strong profile shows who you are, what you work on, and what a visitor can do next. Use a recognizable image, concise bio or headline, relevant link, and recent evidence.

Consistency builds trust only when the work is useful and truthful. A regular schedule is less important than a sustainable rhythm you can maintain.

What to noticeBio formula

Role or direction + people/problem served + evidence or focus + next action.

Do this before continuing

Rewrite one bio so a stranger can identify your focus and next step in ten seconds.

Replay this chapter on YouTube ↗
05
5:33 in the lecturePersonal, creator, and business accounts
What the video is teaching

Personal, creator, and business accounts provide different privacy, publishing, analytics, promotion, and management features. Platform rules change, so verify current capabilities before teaching a fixed limit.

Posts can anchor a portfolio, Stories can show timely process, short video can demonstrate personality and action, and carousels can explain a sequence.

What to noticeFormat decision

A designer uses a carousel for before/process/after, then a short video to explain the hardest decision.

Do this before continuing

Plan one week with two formats. State what each format communicates better.

Replay this chapter on YouTube ↗
06
6:35 in the lecturePosts, Stories, Reels, and carousels
What the video is teaching

Personal, creator, and business accounts provide different privacy, publishing, analytics, promotion, and management features. Platform rules change, so verify current capabilities before teaching a fixed limit.

Posts can anchor a portfolio, Stories can show timely process, short video can demonstrate personality and action, and carousels can explain a sequence.

What to noticeFormat decision

A designer uses a carousel for before/process/after, then a short video to explain the hardest decision.

Do this before continuing

Plan one week with two formats. State what each format communicates better.

Replay this chapter on YouTube ↗
07
10:12 in the lectureVideo, hashtags, captions, and engagement
What the video is teaching

Hashtags and platform discovery may introduce content, but a specific opening, useful story, clear caption, and genuine replies create trust. End with a question only when you are ready to respond.

Measure signals related to the goal: saves for reference content, profile visits for discovery, inquiries for services, and thoughtful replies for community learning.

What to noticeUseful caption

Name the problem, explain one choice, show the result, credit collaborators, and invite a focused question.

Do this before continuing

Draft a caption for a real project and define the one response that would show it helped.

Replay this chapter on YouTube ↗
08
12:47 in the lectureLinkedIn purpose
What the video is teaching

Complete the photo, headline, summary, education, skills, certificates, and projects with accurate context. Free features often cover early needs; decide on paid tools only from a real use case.

Personalize connection requests, contribute to relevant groups, publish milestones or project lessons, and write deserved recommendations. Networking is reciprocal attention, not mass outreach.

What to noticeProject entry

Describe the audience, constraint, what you built, evidence of result, and what you learned—then link to the artifact when safe.

Do this before continuing

Write a personalized connection request under 250 characters based on a real shared context.

Replay this chapter on YouTube ↗
09
13:55 in the lectureBuild a complete profile
What the video is teaching

Complete the photo, headline, summary, education, skills, certificates, and projects with accurate context. Free features often cover early needs; decide on paid tools only from a real use case.

Personalize connection requests, contribute to relevant groups, publish milestones or project lessons, and write deserved recommendations. Networking is reciprocal attention, not mass outreach.

What to noticeProject entry

Describe the audience, constraint, what you built, evidence of result, and what you learned—then link to the artifact when safe.

Do this before continuing

Write a personalized connection request under 250 characters based on a real shared context.

Replay this chapter on YouTube ↗
10
16:23 in the lecturePublish and network
What the video is teaching

Complete the photo, headline, summary, education, skills, certificates, and projects with accurate context. Free features often cover early needs; decide on paid tools only from a real use case.

Personalize connection requests, contribute to relevant groups, publish milestones or project lessons, and write deserved recommendations. Networking is reciprocal attention, not mass outreach.

What to noticeProject entry

Describe the audience, constraint, what you built, evidence of result, and what you learned—then link to the artifact when safe.

Do this before continuing

Write a personalized connection request under 250 characters based on a real shared context.

Replay this chapter on YouTube ↗

Deep explanations

The ideas behind each chapter

Use these sections when the video moves quickly or you need another example.

010:49

Make the profile answer three questions

A strong profile shows who you are, what you work on, and what a visitor can do next. Use a recognizable image, concise bio or headline, relevant link, and recent evidence.

Consistency builds trust only when the work is useful and truthful. A regular schedule is less important than a sustainable rhythm you can maintain.

Bio formula

Role or direction + people/problem served + evidence or focus + next action.

Try it now

Rewrite one bio so a stranger can identify your focus and next step in ten seconds.

025:33

Choose the account and format for the job

Personal, creator, and business accounts provide different privacy, publishing, analytics, promotion, and management features. Platform rules change, so verify current capabilities before teaching a fixed limit.

Posts can anchor a portfolio, Stories can show timely process, short video can demonstrate personality and action, and carousels can explain a sequence.

Format decision

A designer uses a carousel for before/process/after, then a short video to explain the hardest decision.

Try it now

Plan one week with two formats. State what each format communicates better.

0310:12

Turn reach into a learning relationship

Hashtags and platform discovery may introduce content, but a specific opening, useful story, clear caption, and genuine replies create trust. End with a question only when you are ready to respond.

Measure signals related to the goal: saves for reference content, profile visits for discovery, inquiries for services, and thoughtful replies for community learning.

Useful caption

Name the problem, explain one choice, show the result, credit collaborators, and invite a focused question.

Try it now

Draft a caption for a real project and define the one response that would show it helped.

0412:47

Use LinkedIn as evidence plus relationship

Complete the photo, headline, summary, education, skills, certificates, and projects with accurate context. Free features often cover early needs; decide on paid tools only from a real use case.

Personalize connection requests, contribute to relevant groups, publish milestones or project lessons, and write deserved recommendations. Networking is reciprocal attention, not mass outreach.

Project entry

Describe the audience, constraint, what you built, evidence of result, and what you learned—then link to the artifact when safe.

Try it now

Write a personalized connection request under 250 characters based on a real shared context.

Language of the lesson

Know these ideas

Creator account
An account type aimed at public content and audience growth.
Carousel
A multi-item post a viewer moves through in sequence.
Engagement
Audience actions that indicate attention or participation.
Professional story
The coherent evidence and explanation connecting your work over time.
Headline
A concise statement of professional focus and value.
Recommendation
A specific public statement from someone who can describe your work.

Reason like a practitioner

Misconceptions to correct

  • Posting often guarantees opportunity.Useful evidence, relevance, interaction, and trust matter more than raw frequency.
  • A premium account creates credibility.Complete, truthful evidence and helpful participation create credibility.
  • Platform limits never change.Features and limits evolve; verify current settings rather than memorizing old numbers.
Transfer challenge

Publish a two-format case study plan for one project and create a matching LinkedIn entry. Ask a peer whether the problem, contribution, evidence, and next action are clear.

Lesson project · Content package

Create a professional social launch pack

A purpose statement, three supported skills, one proof-of-work post, a safe call to action, and review notes.

0%0 of 3 checks
1
Project phase 1

Plan the work

State the goal, audience or user, and the evidence a strong result needs. Explain how Digital presence changes your plan.

2
Project phase 2

Create the deliverable

Draft a professional profile: one-sentence purpose, three skills, one proof-of-work post, and a safe call to action. Review it with a partner before publishing anything.

3
Project phase 3

Prove and improve

Use Consistent publishing and Engagement to check the result. Record one piece of evidence, one correction, and one improvement you would make next.

Offline referenceRead the independent walkthrough and practice notes

Why this lesson matters

Use free social platforms to communicate across distance, share work consistently, build trust, and discover opportunities while keeping a professional identity.

The goal is not to memorize vocabulary. By the end of the lesson, you should be able to use the ideas in a realistic situation, explain the reason for your choices, and check whether the result actually works for the intended person or task.

Learning objectives

  • Explain Digital presence in your own words.
  • Apply Consistent publishing to a realistic classroom or community example.
  • Connect Digital presence with Engagement when making a decision.
  • Complete the practice task and reflect on one improvement.

Core ideas

1. Digital presence

The combined impression created by your profiles, posts, portfolio, and interactions across online platforms.

In practice: Look for this idea while you complete the lesson task. Pause before each major step and explain how Digital presence changes what you choose, create, or check.

2. Consistent publishing

Sharing useful, relevant work on a sustainable schedule so an audience can understand your focus and trust your commitment.

In practice: Look for this idea while you complete the lesson task. Pause before each major step and explain how Consistent publishing changes what you choose, create, or check.

3. Engagement

Meaningful audience actions such as saves, comments, replies, shares, or conversations—not only the number of followers.

In practice: Look for this idea while you complete the lesson task. Pause before each major step and explain how Engagement changes what you choose, create, or check.

How the ideas connect

Start with Digital presence to understand the foundation of the lesson. Use Consistent publishing to turn that understanding into an action. Then apply Engagement to check the quality, safety, or usefulness of the result. The three ideas are strongest when you can explain their relationship rather than treating them as separate definitions.

Guided walkthrough

  1. Name the goal. In one sentence, write what you are trying to understand, create, or improve.
  2. Make a prediction. Before touching a device, use Digital presence and Consistent publishing to predict what a strong result should look like.
  3. Complete the task. Draft a professional profile: one-sentence purpose, three skills, one proof-of-work post, and a safe call to action. Review it with a partner before publishing anything.
  4. Check the outcome. Use Engagement to inspect the result. Ask what worked, what did not, and what evidence supports your judgment.
  5. Explain and revise. Tell a partner what you changed and why. Make one small improvement, then compare the new result with the first one.

Worked classroom scenario

Imagine two learners sharing one device. The first learner is the driver and performs the steps; the second is the navigator and reads the goal, predicts the next step, and checks the result. Halfway through the task, switch roles. Both learners should be able to explain how Digital presence, Consistent publishing, and Engagement appeared in the work.

If no device is available, complete the same reasoning on paper: sketch the screen or result, label each decision, and describe what you would test when a device becomes available.

Common mistakes and fixes

  • Rushing into the tool: Write the goal and prediction first so every click or step has a reason.
  • Copying without understanding: After each major step, explain it in your own words to a partner.
  • Accepting the first result: Compare the outcome with the goal and make at least one deliberate improvement.
  • Letting one person control a shared device: Rotate driver and navigator roles so both learners think and practice.

Independent practice

Draft a professional profile: one-sentence purpose, three skills, one proof-of-work post, and a safe call to action. Review it with a partner before publishing anything.

For an extra challenge, adapt the task for a different audience or community need. Write two sentences explaining what changed and which lesson idea guided your decision.

Check your understanding

  1. How would you explain Digital presence to someone new to the topic?
  2. What is one realistic example of Consistent publishing outside this classroom?
  3. When might Engagement prevent a weak, unsafe, or confusing result?
  4. How are Digital presence and Consistent publishing connected?
  5. What evidence would convince you that your practice result works?
  6. If you repeated the activity tomorrow, what would you improve first and why?

Key takeaway

Use free social platforms to communicate across distance, share work consistently, build trust, and discover opportunities while keeping a professional identity.

You are ready to move on when you can explain the three core ideas, complete the practice without copying, and describe one improvement using evidence from your result.